Niche Partners

HB Beauty Perfumes & Cosmetics Ltd

Niche Partners and
Joint Ventures

HB Beauty Perfumes & Cosmetics Ltd. is a leading perfumes and cosmetics distributor in Afghanistan. HB has built its portfolio through new partnerships and joint ventures with prestigious brands. HB also strengthens its market share and expands its territorial coverage through retail activities in Afghanistan.

Founded in 1983, Amouage is an international luxury fragrance house. Devoted to creating finely blended sophisticated perfumes with the highest quality of ingredients sourced worldwide, Amouage brings artistry to perfumery with an incomparable distinction.
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The Fragrances of the Fire – Here they are inspired by travel notes in a leather-bound notebook as ancient and well-worn as the knowledge of our craft (passed down for three generations). The creation of these perfume essences comes from the never-ending quest to depict and capture emotions.
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Clive Christian Perfume is a leading independent British perfume house with a vision to create the world’s finest perfumes and the best in haute luxury fragrance. The brand’s predecessor, the Crown Perfumery Company established in 1872.
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Franck Boclet is a French designer of men's fashions. With his background in textile engineering, Boclet's designs speak to both his fashion sense and technical background. Working for a series of top designers including Kenzo, Arrow, Francesco Smalto and Ungaro, Boclet founded his own men's fashion design house.
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Three generations, a story of passion.. The Terenzi family has ancient origins dating back to the Roman days of the tales of Horace. The surname derives from Tres enses (three swords), and fades back in time into the cradle of civilisation. We can just mention here the Latin playwright Publius Terentius
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When Mr. Hugh Edward Lancelot Parsons spends his youth in the British Army, he probably does not yet know that that formative experience would have worn it sewn on, forever. Her Majesty’s military uniforms and accessories remain in his imagination as undisputed symbols of British elegance, style and personality.
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Jazeel Perfumes is a house of luxury fragrances founded in 2018 by perfumer Ali Alzaabi. His deep emotional connection with perfumes from early in life, made him want to fulfil the need for exclusive and genuine Oriental perfumes that would appeal to both men and women alike.
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Mancera was born in 2008 out of a vision: the reminiscence of a long-gone past, of know-how lovingly passed down at the back of master perfumers’ workshops and the love of olfactory materials, scents and ancestral textures…
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MiN NEW YORK is a New York City based fragrance label designed to represent a lifestyle wrapped in scent. MiN NEW YORK’s Scent Stories are both timeless and refined, allowing you to heighten your best self without compromising authenticity.
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The perfume house of Parfums Montale was founded by Pierre Montale in 2003 in Paris. Pierre Montale spent some time in Saudi Arabia prior to that, where he created perfumes for nobility, kings and queens.
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Ormonde Jayne is a selective perfume house founded by Linda Pilkington in London. Ormonde Jayne composes fragrances using unusual materials rarely used in perfumery.
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The V Canto Collection is inspired by one of the most beautiful love stories in the world: the love for one’s roots and native land.


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Founded 10 years ago by designer and perfumer Sergio Momo, Xerjoff is a brand devoted to the olfactory exploration of the art of perfumery.
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